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Build Your Newsletter Into a Business
Build wealth and influence from nothing but an email list. Learn how we built Contrarian Thinking up from a free email newsletter to the money-making machine it is today.

Does this sound like you?
You’ve seen our follower counts and subscribed to Contrarian Thinking, wondering how the hell we went from 0 to 500k+ subscribers in a short few years. Maybe you already have a newsletter and are looking to 10x your fan base and monetize it. Or, maybe you’re starting from scratch. Either way, this course will get you there.

Course outline

Unit 1: Buckle up MFers

Welcome, future social media & email tycoons
What to expect & WTF you should listen to me

Unit 2: The $306 billion opportunity

Why email? Why a newsletter?
Learn from the biggest: Lessons from those who came before
The why is bigger than you think

Unit 3: Your first step

The what & why
How to pick your niche
Still lost on where to start?
The who & how
Before you start, read
When it’s too hard to write

Unit 4: Your tech stack

Your landing page & blog
Setting up your newsletter & landing page
Other tech tools that are awesome
Increasing your open rate & welcome sequence

Unit 5: Da business plan

Really intimidating business plan
Setting goals
Team – and how to find ’em
Bonus video: Growing with the right team & KPIs

Unit 6: Growth plan

If you build it, they won’t just come
Your first 1,000 subscribers in 1 week
Your first 10,000 subscribers: The step-by-step
Leverage others’ audiences
Platform hack: TikTok
Platform hack: Twitter
Platform hack: Instagram
Collaborations: An echo chamber
Psychology of email newsletters: Get in their heads
Buy then build: Growing via acquisitions
Bonus video: Alex Garcia on growth loops
Bonus video: Dan Held on how to grow your audience through multichannel presence
In summary

Unit 7: Make that paper $

Pre-launch, always
You’re probably not charging enough
Paid ads: Using $ to grow
Bonus video: Jack Butcher & a $5M online business
Make sure you have a funnel
Bonus video: Chris Lema on membership & subscription models
Resource: Newsletter profit model
Resource: Expanded financial projections
Resource: E-downloads
Summary of money plan

Unit 8: Now start the next biz

Trolls and haters – what you can expect
This is just the beginning
Bonus video: Nathan Barry & Codie Sanchez discuss the $1M newsletter
Growing a newsletter for corporate marketers
Bonus: Newsletter masterclass replay
Go forth and DO!

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Frequently Asked Questions:

Innovative Business Model:
- Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
The Legal Landscape: Yes and No:
- The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
Quality Assurance: Unveiling the Real Deal:
- Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
  - No coaching calls or scheduled sessions with the author.
  - No access to the author’s private Facebook group or web portal.
  - No entry to the author’s exclusive membership forum.
  - No direct email support from the author or their team.
We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

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